RB2B Integration
Connect RB2B with Smartreach.io to identify website visitors and enhance your cold email campaigns with better targeting
What is RB2B and how it helps?
RB2B identifies companies visiting your website and provides contact details for key decision-makers. When integrated with SmartReach.io, you can:
- Turn anonymous website traffic into actionable prospect lists
- Target companies already showing interest in your product
- Add website visitors straight into your cold email campaigns
- Build more effective multichannel outreach strategies
Plan availability
The RB2B integration is available on the trial, PLUS plans, and above.
How to set up the RB2B integration in SmartReach.io?
Step 1: Go to Settings -> Integrations
Step 2: Find RB2B and click Get API Key. This opens the Rb2b Webhook URL page.
Step 3: Click the eye icon to show your Webhook URL, then click Copy.
Keep this URL private. It contains your SmartReach.io API key, and anyone who has it can add prospects to your team.
Step 4: Configuration on RB2B
- Log into your RB2B account
- Navigate to "Integrations" from the left sidebar
Step 5: Find SmartReach in the integrations list and click View integration settings. Paste the full URL you copied into the Webhook URL field, turn the Status toggle on, and click Save.
Step 6: Click Send test event to your SmartReach account in RB2B. A test prospect should appear in SmartReach.io within a minute. To find it, open Prospects and filter by source Rb2b.
FAQs
Q: Can I use RB2B data for account-based marketing campaigns?
A: Yes. RB2B helps you identify high-value companies visiting your website. You can create targeted cold email sequences for these prospects and coordinate multichannel outreach through LinkedIn and email.
Q: How quickly does RB2B data appear in SmartReach.io?
A: SmartReach.io adds each visitor as a prospect as soon as RB2B sends it. How quickly RB2B sends new visitors depends on your RB2B plan.
Q: What information does RB2B provide about website visitors?
A: Each visitor is added as a prospect with their email, first name, last name, job title, company name, LinkedIn URL, city and state. Other RB2B details, such as industry, revenue, employee count, pages visited and tags, are not imported.
Q: Do I need admin access to set up this integration?
A: Yes. Only a team Admin or Owner can get the Webhook URL. Team members with the Member role see a message asking them to contact their Admin or Owner.
Q: Can I filter RB2B prospects directly in SmartReach.io?
A: Yes. On the Prospects page, filter by source Rb2b to see all visitors imported from RB2B.
Q: What happens if my RB2B subscription expires?
A: The integration will stop syncing new visitor data, but previously imported prospects remain in your SmartReach.io account. You can still use them for cold email campaigns.
Q: Why is a visitor shown in RB2B missing from SmartReach.io?
A: Some visitors are not imported: people whose email belongs to your own company or team (for example, colleagues visiting your website), and visitors with neither an email nor a LinkedIn URL.
Q: I have more than one team. Where do the prospects go?
A: The Webhook URL is linked to the team you are in when you copy it, and prospects are added only to that team. To send visitors to another team, switch to that team in SmartReach.io and copy its own Webhook URL.
Q: What happens if I regenerate my SmartReach.io API key?
A: Your Webhook URL may change. Copy the URL again from the RB2B page in SmartReach.io and paste it into RB2B, otherwise new visitors may stop arriving.
Updated 4 days ago