Pause A/B testing variant

What is variant pausing and how it helps

You can now pause underperforming A/B test variants without losing your reporting data. This feature lets you stop sending a specific variant while keeping all its statistics for analysis.

How it works

Step 1: Access your email step

1. Open your campaign
2. Navigate to the email step with A/B test variants
3. Locate the variant you want to pause

Step 2: Pause the variant

1. Find the toggle switch next to the variant you want to pause
2. Click the toggle to deactivate the variant
3. The variant is now paused and will stop sending to new prospects

Step 3: Automatic prospect redistribution

Once you pause a variant:

1. Remaining prospects automatically move to active variants
2. Email sending continues without interruption
3. All previous statistics remain in your reports

Step 4: Reactivate when needed

1. Click the same toggle switch to reactivate the variant
2. The variant will resume sending to new prospects in the step