Best Practices To Create A Great Cold Email Campaign

SmartReach ensures your emails land in the primary inbox, maximizing the impact of your campaigns. Our advanced email deliverability features help users drive more replies and achieve better results. Don’t forget to check out Deliver4Sure for additional insights.

In addition to leveraging SmartReach features, it’s crucial for users to follow a few best practices to achieve high email deliverability. The tips below are essential for getting the most out of your campaigns.

There are different areas that one needs to focus on, like:

1. Set Up a Robust Email & Domain Infrastructure
2. Follow Email Sending Limits
3. Target the Right Prospects
4. Create Great Copies & Test Them
5. Use Email Personalization Tools
6. Consider Custom IPs
7. Avoid Open & Click Tracking

1. Set Up a Robust Email & Domain Infrastructure

   • Use dummy domains for cold emails—never your main domain. Stick to .com domains for higher deliverability rates.
   • Configure SPF, DKIM, and DMARC records correctly, and use SmartReach spam test to double-check your setup
   • Warm up new email accounts gradually over 2-3 weeks to build a solid reputation.
   • Regularly check your domain health by testing it in MXTOOLBOX

2. Follow Email Sending Limits

   • Start with low sending volumes (10 emails/day) and gradually increase to 30-40/day over two weeks.
   • For every 5K prospects, set up at least 10 email accounts spread across Google Workspace and Outlook (Google workspace preferred). Keep accounts in separate workspaces to minimize risks.
   • Maintain 2x the number of backup accounts (e.g., 20 backups for 10 active accounts).
   • Create a max of 2-3 emails per domain for best results.

3. Target the Right Prospects

   • Build accurate and segmented prospect lists. Use CLAY for data enrichment and personalization to ensure your campaigns are targeted and relevant.
   • Validate your email lists to avoid hard bounces. Tools like RB2B can help ensure you’re reaching deliverable addresses only.

4. Create Great Copies & Test Them

   • Avoid spammy keywords, links, or images, especially in initial emails. Keep your content short and to the point.
   • Randomise email content and subject lines with spintax. Test different variations manually to find what works best.
   • Regularly test you campaign emails to check where they are landing.

5. Use Email Personalisation Tools

   • Leverage personalisation tools like CLAY and AI to generate tailored, meaningful content for your prospects. Personalised emails improve engagement and lead rates significantly.

6. Consider Custom IPs

   • For high-volume sending, custom IPs can give you better control and reputation management. This is particularly important as your campaigns scale. You can contact our team to get custom IPs for your campaigns.

7. Avoid Open & Click Tracking

   • Don’t track open or click rates. Focus on what really matters—replies, leads, and closures. This not only improves deliverability but also avoids raising red flags with email service providers.