Best Practices To Create A Great Cold Email Campaign

Improve Email Deliverability with SmartReach

SmartReach helps your emails land in the primary inbox, giving your campaigns the best chance of success. Our deliverability features are designed to get you more replies and better results. Also, check out Deliver4Sure for more expert tips.

While using SmartReach, following a few best practices can make a big difference in how your emails perform. Below are simple tips that can help boost your deliverability and campaign results.

Key Areas to Focus On:

• Set up a strong email & domain setup
• Stick to safe email sending limits
• Reach out to the right prospects
• Write and test better email content
• Use personalization tools
• Think about using custom IPs
• Avoid open & click tracking

1. Set Up a Strong Email & Domain Setup:

   • Always use a separate (dummy) domain for cold emails not your main domain. Prefer using .com domains for better results.
   • Make sure SPF, DKIM, and DMARC records are properly configured. Use the SmartReach spam test to check your setup.
   • Gradually warm up new email accounts over 2–3 weeks to build a good sender reputation.
     Regularly check your domain health using MXToolbox.

2. Stick to Safe Email Sending Limits:

   • Start with 10 emails/day and slowly increase to 30–40 emails/day over two weeks.
   • For every 5,000 prospects, use at least 10 email accounts across different Google Workspace or Outlook setups (Google preferred). Keep each account in a separate workspace.
   • Keep 2x the number of backup accounts. For example, for 10 active accounts, have 20 backups ready.
     Use only 2–3 email addresses per domain for best results.

3. Reach Out to the Right Prospects:

   • Build accurate and well-segmented lists. Tools like Clay can help with data enrichment and personalization.
   • Always validate emails before sending to avoid bounces. Tools like RB2B are helpful here.

4. Write and Test Better Email Content:

   • Avoid spammy words, links, or images in your first email. Keep it short and clear.
   • Use spintax to randomize content and subject lines. Try different versions manually to see what works.
   • Regularly test your emails to check inbox placement.

5. Use Personalization Tools:

   • Use tools like Clay and AI to personalize your emails. Personal messages lead to better engagement and response rates.

6. Think About Using Custom IPs:

   • If you're sending emails at scale, using a custom IP gives you more control and better reputation management.
   • Contact our support team if you'd like help setting up custom IPs.

7. Avoid Open & Click Tracking:

   • Skip tracking opens and clicks. Focus on actual replies, leads, and conversions.
   • This helps keep your sender reputation safe and avoids triggering spam filters.