New Campaign Review Guide

What is campaign review and how does it help?

Smartreach.io automatically reviews new campaigns from new organizations to ensure users aren't sending spam through the platform. This review process helps maintain the platform's reputation and protects all users' email deliverability.

How it works

Understanding the review process

When you create your first campaigns as a new organization, they're automatically placed under review. The Smartreach.io team examines your campaign content, prospect lists, and sending practices to verify compliance with anti-spam guidelines.

Requirements for approval

Your campaign must meet specific criteria to pass review and begin sending emails to your prospects.

Steps to ensure campaign approval

Content requirements

1. Avoid spammy language

• Remove spam trigger words and phrases from your emails
• Use professional, conversational language
• Focus on providing value rather than aggressive sales language

2. Write relevant subject lines

• Keep subject lines clear and descriptive
• Avoid all caps or excessive punctuation
• Make sure subject lines match your email content

3. Create valuable email content

• Offer genuine value to your prospects
• Keep emails concise and focused
• Include a clear, professional call to action

Prospect list requirements

1. Use business email addresses only

• Remove free email addresses like @gmail, @yahoo, @aol
• Focus on corporate and business domain emails
• Ensure prospect list contains valid, professional contacts

2. Maintain list quality

• Upload clean, verified prospect lists
• Remove duplicate or invalid email addresses
• Target relevant prospects for your offering

Technical requirements

1. Limit email volume

• Avoid sending too many emails initially
• Start with reasonable daily sending limits
• Gradually increase volume after approval

2. Handle links and attachments carefully

• Include only relevant, trustworthy links
• Avoid shortened URLs that appear suspicious
• Skip attachments in initial cold emails

3. Check domain reputation

• Verify your email domain isn't blacklisted
• Use tools like MX Tool Box to check blacklist status
• Resolve any blacklisting issues before campaign submission

Best practices compliance

1. Follow anti-spam guidelines

• Review Smartreach.io's spam prevention checklist
• Implement proper email authentication (SPF, DKIM, DMARC)
• Maintain good sender reputation practices

2. Apply cold email best practices

• Personalize emails for each prospect
• Write in a conversational, human tone
• Include clear unsubscribe options