LinkedIn outreach best practices

Optimize LinkedIn outreach with SmartReach.io using personalised, guideline-compliant connection requests and messages for better results.

These best practices align with LinkedIn guidelines to optimize connection requests and messages in SmartReach.io, enhancing your LinkedIn outreach success while maintaining a strong sender reputation.

LinkedIn best practices

Implement these steps to ensure your LinkedIn outreach complies with LinkedIn’s guidelines using SmartReach.io

Personalise connection requests:

  • Use merge tags (e.g., {{first_name}}, {{company}}) to include prospect-specific details in your connection requests.
  • Example: “Hi {{first_name}}, I saw your work at {{company}} and thought we could connect over shared interests in {{industry}}.”
  • Benefit: Personalised messages align with LinkedIn’s emphasis on genuine networking, increasing acceptance rates.

Limit daily connection requests:

  • Set the daily connection request limit to 10-20 per day in SmartReach.io.
  • Benefit: Staying within LinkedIn’s recommended limits avoids spam detection and account restrictions.

Space out actions with drip campaigns:

  • Configure delays (e.g., 3-5 days) between connection requests and follow-up messages in SmartReach.io’s drip campaign settings.
  • Benefit: Gradual engagement mimics natural interactions, adhering to LinkedIn’s policies on authentic outreach.

Cap daily messages:

  • Limit messages to 50-75 per day for first-degree connections in SmartReach.io’s campaign settings, keeping within LinkedIn’s safe range.
  • Benefit: Staying under LinkedIn’s unofficial messaging thresholds reduces the risk of triggering spam filters.

Engage with prospects before messaging:

  • Use SmartReach.io to automate profile visits before sending messages.
  • Use a multichannel strategy by sending a couple of emails and then followed by LinkedIn touch points.
  • Benefit: Prior engagement warms up prospects, aligning with LinkedIn’s focus on meaningful interactions and improving response rates.

Linkedin limits:

Action

Free Account

Premium / Sales Navigator

View Profile

~100–150 per day

300–1,000+ per day

Connection Requests

20 per day
(Max ~80/week)

20–30 per day

Messages

~20 per day

20 per day

InMails

5 per month

15–50+ per month (based on your Linkedin plan)