LinkedIn outreach best practices
Optimize LinkedIn outreach with SmartReach.io using personalised, guideline-compliant connection requests and messages for better results.
These best practices align with LinkedIn guidelines to optimize connection requests and messages in SmartReach.io, enhancing your LinkedIn outreach success while maintaining a strong sender reputation.
LinkedIn best practices
Implement these steps to ensure your LinkedIn outreach complies with LinkedIn’s guidelines using SmartReach.io
Personalise connection requests:
- Use merge tags (e.g., {{first_name}}, {{company}}) to include prospect-specific details in your connection requests.
- Example: “Hi {{first_name}}, I saw your work at {{company}} and thought we could connect over shared interests in {{industry}}.”
- Benefit: Personalised messages align with LinkedIn’s emphasis on genuine networking, increasing acceptance rates.
Limit daily connection requests:
- Set the daily connection request limit to 10-20 per day in SmartReach.io.
- Benefit: Staying within LinkedIn’s recommended limits avoids spam detection and account restrictions.
Space out actions with drip campaigns:
- Configure delays (e.g., 3-5 days) between connection requests and follow-up messages in SmartReach.io’s drip campaign settings.
- Benefit: Gradual engagement mimics natural interactions, adhering to LinkedIn’s policies on authentic outreach.
Cap daily messages:
- Limit messages to 50-75 per day for first-degree connections in SmartReach.io’s campaign settings, keeping within LinkedIn’s safe range.
- Benefit: Staying under LinkedIn’s unofficial messaging thresholds reduces the risk of triggering spam filters.
Engage with prospects before messaging:
- Use SmartReach.io to automate profile visits before sending messages.
- Use a multichannel strategy by sending a couple of emails and then followed by LinkedIn touch points.
- Benefit: Prior engagement warms up prospects, aligning with LinkedIn’s focus on meaningful interactions and improving response rates.
Linkedin limits:
Action | Free Account | Premium / Sales Navigator |
---|---|---|
View Profile | ~100–150 per day | 300–1,000+ per day |
Connection Requests | 20 per day | 20–30 per day |
Messages | ~20 per day | 20 per day |
InMails | 5 per month | 15–50+ per month (based on your Linkedin plan) |
Updated 7 days ago