Cheat Sheet : Human-Like Sending

What is human-like sending and how does it help?

Human-like sending replicates natural email behavior to improve deliverability and avoid spam filters

How it works

Understanding human email patterns

Email providers analyze sending behavior to determine if emails come from real humans or automated systems. By mimicking natural human patterns, your cold emails appear more legitimate and achieve better deliverability rates.

Best practices for human-like sending

Avoid spam triggers

1. Write clear subject lines

• Keep subject lines to maximum four to five words
• Make them relevant to your email content
• Focus on value rather than hype

2. Use professional language

• Minimize spammy words and phrases
• Avoid excessive punctuation like multiple exclamation marks
• Skip ALL CAPS text in your emails

3. Keep content concise

• Write short, focused email content
• Use simple formatting that's easy to read
• Get straight to the point without unnecessary fluff

Write engaging and relevant content

1. Personalize your emails

• Include recipient's name and company details
• Reference specific information about their business
• Show you've researched their needs

2. Provide valuable content

• Match your message to subscriber interests
• Offer useful insights or resources
• Focus on helping rather than just selling

Optimize email design and formatting

1. Use responsive design

• Ensure emails look good on desktop and mobile devices
• Test formatting across different email clients
• Keep layout simple and professional

2. Include plain-text versions

• Offer plain-text alternatives for subscribers who prefer them
• Plain-text emails often have better deliverability
• They appear more personal and human-written

Include clear call to action

1. State your desired action clearly

• Specify what you want recipients to do (click link, reply, schedule call)
• Use action-oriented language
• Make the next step obvious

2. Make CTAs prominent but balanced

• Ensure call to action stands out without being overwhelming
• Use one primary CTA per email
• Place it strategically within your content

Regularly update contact information

1. Keep contact details current

• Include up-to-date contact information in every email
• Add your business address and phone number
• Ensure unsubscribe links work properly

2. Maintain consistent sender information

• Use the same sender name and email address
• Build recognition and trust with recipients
• Avoid frequently changing sender details