Cheat Sheet : Human-Like Sending

Why Human-Like Sending ?
Improving email deliverability involves ensuring your emails reach recipient's inboxes rather than being flagged as spam or ending up in junk folders.
Even while using automated cold email platform, ensure following these points to replicate human like behaviour for best email deliverability.

Best Practices for Human-Like Sending:

1- Avoid Spam Triggers:

-Use clear and relevant subject lines, maximum four to five words.
-Minimise the use of spammy words, excessive punctuation, and ALL CAPS.
-Ensure your email content and formatting are short and to the point.

2 - Write Engaging and Relevant Content:

-Personalise emails with recipient’s name and relevant details.
-Provide valuable content that matches subscriber interests.

3 - Optimise Email Design and Formatting:

-Use a responsive design that looks good on both desktop and mobile devices.
-Include a plain-text version for subscribers who prefer it.

4 - Include a Clear Call to Action (CTA):

-Clearly state what action you want the recipient to take (e.g., click a link, reply).
-Make CTAs prominent but not overwhelming.

5 - Regularly Update Contact Information:

-Ensure your contact information is up-to-date in every email.